AI (Artificial Intelligence)

Software that can understand language, recognize patterns, and do tasks that usually require human thinking. For your business, it's a tool — not a robot.

LLM (Large Language Model)

The technology behind AI chat and voice assistants. Trained on massive amounts of text so it can understand and generate natural language.

AI Receptionist / AI Voice Agent

A system that answers your phone using AI — handling questions, booking appointments, and routing calls without a human picking up.

Automation

When a task happens automatically, without someone doing it manually each time. Answering a call, sending a follow-up text, booking an appointment — all can be automated.

Hallucination

When AI gives a confident but incorrect answer. A known limitation — good setups use guardrails to prevent this.

Guardrails

Rules built into an AI system to limit what it will and won't say, keeping it reliable and on-brand.

Natural Language Processing (NLP)

The AI capability that understands human language — not commands, just natural conversation.

Intent

What a customer is actually trying to do, regardless of how they phrased it. Modern AI understands intent.

Lead Nurturing

Staying in helpful contact with potential customers until they're ready to move forward — done automatically with AI.

CRM

Customer Relationship Management — a system that tracks your customers, their history, and what comes next.

Prompt

The instructions you give an AI. When you set up an AI tool, you're writing prompts that tell it how to behave.

Integration

When two systems connect and work together automatically — like your AI receptionist booking directly into your calendar.

Friction

Anything that makes it harder for a customer to reach you or book you. Less friction = more customers.

Conversion

When a potential customer takes the action you want — like booking, calling back, or buying.