Services

Practical AI & Structured Automation

Designed for growing teams and neighborhood businesses ready to reduce friction, reclaim time, and modernize responsibly.

AI Voice & Chat Systems

Human-like AI receptionists and assistants that:

Answer calls and capture structured information
Book meetings and route inquiries
Send SMS or email summaries
Reduce interruptions without replacing your team

Built with guardrails and clear escalation paths.

Workflow & Process Automation

Simplify daily operations and remove repetitive work.

Intake redesign
Dispatch and scheduling optimization
Tool integration and consolidation
Structured automation with oversight

Focused on stability and measurable efficiency.

AI Strategy & Advisory

Clear thinking before new technology.

AI readiness assessment
Use-case prioritization
Risk and governance planning
Phased rollout design

Designed to avoid hype-driven experimentation.

UX & Service Design

Improve adoption and clarity across your systems.

Workflow mapping
Journey design
Interface simplification
Internal documentation standards

Structure increases confidence. Clarity increases adoption.

Fractional AI & Operations Advisory

Ongoing guidance without hiring full-time leadership.

Strategic oversight
Vendor evaluation
System architecture input
Continuous optimization

Ideal for founder-led teams and growing businesses.

Who We Work With

Clinics and health practices
Contractors and trades
Local service businesses
Professional services firms
Founder-led companies
Small and mid-sized organizations

Whether you're running a neighborhood business or leading a growing team, we design systems that make daily operations more predictable and less reactive.

“ With SYSTEMshift, we didn’t just find a technical partner - we found a strategic thought partner. Bernadette knows how to connect technology, democratic responsibility, and clear communication - exactly what our work needs today. ”

Ingrid Ahlers
OMAS GEGEN RECHTS - Hürth (Client)

“ Working with Bernadette has been a turning point for our business.
She not only introduced me to ChatGPT, but also helped me see how outdated systems were limiting our efficiency and growth.

Her knowledge, research skills, and thoughtful approach consistently impressed me.

She has an extraordinary ability to understand the user experience and translate that understanding into clear, practical improvements.
I am incredibly thankful for her ideas, energy, and commitment.
Her support has been invaluable. ”

Jenny Marttala
Garage Door Works (Client)

“ Bernadette is an exceptional UX/UI researcher and designer. Her strategic insights and design expertise consistently delivered impactful solutions, making her highly sought after by clients and product teams alike. ”

Helen Romano
Head of IBM iX (Manager)

Enterprise Experience, Applied Practically

Before founding SYSTEMshift, Bernadette worked with global teams across consulting, banking, and digital transformation environments.
Today, she brings that structured, enterprise-grade thinking to small and growing businesses.

Experience includes::